is an independent design studio
creating the next generation of
brands and experiences.
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Providing strategic solutions to institutions and businesses, with a focus on graphic design, branding, photography and creative marketing outputs. We enjoy creating thoughtfully effective identities and design solutions in the varied domain of commerce and culture.

It is the studio's pursuit to uncover the ultimate potential of a project, whether it is small or large scale, local or global, working with both start-ups and established companies. Through our designs, which strike a balance between classic and contemporary aesthetics, we aim to resolve each task with clarity, creativity, and authenticity.
Our service
We help brands shape their businesses and create unique design languages, using a combination of our offerings to craft an approach that works best for each project. Independent of the output, we strive to offer new perspectives on established methods and solutions.
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Ethos
We use 3 principles that guide and define the type of work we believe in.
The principles function as our goals and inform the choices we make throughout our creative process and thinking.
1
Purpose
Our work comes from a clear sense of purpose and authenticity. The foundation of our work comes from working with different questions.
Why are you here or why do you exists? What is your vision? How do you value progress in the mission?
2
Collaboration
The output of our work is defined through utilizing collaboration as an ethos. Independent on skill-set and function, we keep our clients highly involved in the process. Collaborating together to solve core challenges and establish a new way forward.
3
Exploration
The nature of our collaborative process opens up the opportunity to explore alternative solutions that surprises the consumer.
Creating a stronger sense of attachment to the end result. Exploring and identifying the path forward that we believe will make consumers look twice.
What We Create
Identity
Brand Naming
Brand Strategy
Tagline Development
Visual Identity & Logo
Brand Applications
Brand Identity Guideline
Printed
Company Profile
Annual Report
Books & Editorial
Collaterals
Packaging
Digital
Website UI/UX
Application UI/UX
Social Media Activations
Icon Design
Environmental
Wayfinding Design
Environmental Graphic
Exhibition Design
Installations
Interior Direction
Photography
Food & Beverages
Industrial
Landscapes
Portraits
Fashion
Travel
Selected Clients
Corporate & Financial
Astra International
Armas Logistic Service
Arezzo Tiles
Bakrie & Brothers
Barito Pacific
BMR Labels
DSA Doors
Heritage Amanah
IM3 iFlix
Maju Mapan
Permata Door
Suprajaya Duaribu Satu
The Palladium Group
Hospitality & Lifestyle
Adidas Indonesia
Alila Hotels
Sabika Group
Kalpa Taru Bali
Kemang 88 Group
Nike Indonesia
Qubicle.id
Foundations
Bakti Barito
Djarum Foundation
Plan Indonesia
Muda Giat Peduli
Food & Beverage
Ann's Bakehouse & Creamery
Cafe RSPI
Haveltea
Honu Group
Potato Head Family
Restaurant De Valentino
Seed Jakarta
Vol Bottlebar
71st Group
Education
IBLAM School of Law
Kelt Surabaya
Mentari Intercultural School